We are reliable!

VIA ACADEMICA is the leading consulting company for higher education abroad in the Western Balkans region. We recruit students from Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, Croatia, Kosovo, and Albania who are eager to move their horizons and grow academically. We are the first and the only private company in the region established with the support of the government. Our business model is divided into three main focus areas:

1. Support and consulting services for the Bachelor’s, Master’s, and MBA degree-seeking students;
2. Recruitment, marketing, and promotional solutions for our partner institutions – universities and other higher education institutions alike;
3. World-class secondary education, academic and career guidance at our American High School in Novi Sad (Serbia) - The American Institute Allied with Thornton Academy (AITA)

We care about our Planet!

We are the only educational consulting company in the world operating on the principles of sustainability. Our online fairs, CRM platform, and home office policies are just the top of the iceberg of our contribution to the global efforts to reduce pollution and preserve our planet.

We are innovators with individual approach!

We stand out from our competition by developing new recruitment services, following the innovations in our industry, setting trends for promotion, and having a personal approach to every student and partner institution/university.

We are methodology-driven company!

We have developed a unique 5-steps-to-study-abroad methodology from lead generation to the assessment of student profiles, pre-selection of the ideal candidate for our partner universities, and matching our students with the most prospective study programs abroad.

We are a great team!

Our team consists of three co-founders and seven young professionals, well-experienced in educational systems and new trends in education and marketing. All the team members have international experience or are alumni of eminent universities from abroad, worked for international organizations and universities, and supported youth mobility through regional NGOs.



inquiries in one school year.

600K - 1M

impressions on Google.


universities on our events.

5 stars/4.9 rating

universities on our events.


partner universities.


readers of our blog every month.


reach on social media.


followers across social media
platforms - targeted niche.


students going through our
process every school year.


newsletter subscribers.


We are experienced in organizing numerous educational events in the region in order to promote study abroad possibilities and our partner institutions. Our services include finding and booking the most suitable venue for the presentation or a fair, promotion in the local language, engagement of the local stakeholders, moderating the event, and follow-up in the local language.
We have organized live presentations and study abroad fairs in almost all big cities of the Balkans.


Online: September 27, 2024
Belgrade: September 28, 2024
Sarajevo: September 29, 2024

Online: January 31, 2025
Belgrade: February 1, 2025

Our regional study abroad fairs, STUDY EXPO and STUDY IN ITALY have become recognized brands where thousands of students and parents gather in search of the best study abroad option. Your university can benefit from amazingly organized events and collect hot leads, which are transformed into applicants with the most detailed follow-up system. After screening all the registrations we receive during the lead generation campaign, we are offering the best match study programs via direct phone contact to interested candidates. The next step is booking one-on-one meetings during the fair days where our partner universities get extra value by meeting the most prospective students who are already familiar with their study offers. We have eveloped our own virtual platform and offered our partner universities and visitors a unique experience that simulates a physical fair in an online environment.



We are able to organize promotions/lectures for your university in the whole region of the Western Balkans. The content and services are provided in all the Balkan languages, besides English, so that we can cater to the needs of the clients from Serbia, Montenegro, North Macedonia, Bosnia and Herzegovina, Croatia, Kosovo, and Albania. The approach is individual to your university, and the promotions are in the form of a meet-up.


University representatives or professors are able to explain different aspects of a specific study system at their university, present the most interesting study programs in an attractive way, and present some key studies, career options, and lab work (if applicable). They ask the right questions and provide students with all the answers during the interactive sessions. In the form of a webinar or a session in person, students learn about not only the university or the study offer but also about all the possibilities to develop a certain skill set important for their future career development.


Every university has its own identity, selling points, and specific target audience. Via Academica team can recognize your potential and help you present your best values to those students who are the best fit for you. We offer unique solutions for your recruitment goals by organizing tailor-made events for your university.



By organizing study visits, our students and their parents were offered the opportunity to really experience the campus, and student life, participate in different workshops and listen to the lectures, talk to university representatives and current students and feel the vibe of the university and the city in which it is located. We plan to keep this good practice in the future because more than 80% of the students who visited the campus of the desired university enrolled in that same university afterward. In collaboration with our partner CollectVibe, we have developed a unique platform that almost 100% stimulates the image of your university campus with all the rooms and classrooms inside. This technology provides the perfect experience of your university to all the students who consider studying there. The successful replication of university campuses, you can check out on this link: https://studyexpo.viacademica.com



Master's student at the University of Boston

‘‘Via Academica helped me so much with my documentation for study abroad, which is the most demanding part of the process. Furthermore, I was very pleased with their professionalism and personal approach. They make the whole process incomparably easier and more interesting!”


Daughters study at IULM University, Italy & University of Twente, Netherlands

‘‘We were worried about the choice of the university and course, whether it would fulfill expectations and wishes and how my daughters would fit into a new environment far from home. And we solved all problems with the help of professional orientation and discussions, as well as the actual visit to the faculties organized by Via Academica. I would like to thank everyone for their professionalism, and above all for their patience, because I, as a mother, had many questions and dilemmas, and if they were not so patient and accommodating, all of this would not have been such a good experience that resulted in success.”


International Office/Outreach & Recruitment Unit at Ca’ Foscari University Venice

‘‘The online fairs of Via Academica are carefully and beautifully organized. The platform they use is the best I have seen so far for an online event dedicated to higher education: everything is prepared in advance by the Via Academica Team and conducted very smoothly on the day of the fair. All the prospective students I have had the pleasure to talk to knew about our university already and had drafted a list of very specific questions to ask. Many of them enrolled at our university, and we couldn't be happier!”


Using all these above-mentioned promotion tools, Via Academica helps you to build your university's brand in the region by raising visibility and positioning in the market. We decided to invest in our online platform for virtual events and make it fully functional for our partner institutions and our students. At this point, we are the leading recruitment agency in Europe even though our region is not among the most significant ones.

Education is our passion, and our mission is to help future leaders of our region gain the best quality education abroad, become the ambassadors of our country, ensure that they connect with their peers from all around the globe, and help them act towards improving their local societies. We will bring to your university the most motivated young people and make your student community become more diverse with bright minds full of new ideas for generations to come.

Book a one-on-one meeting with our marketing team and get the best tailor-made strategy!